“Real-Time Hyper-Personalization in Large-Scale B2C Digital Platforms: System Design, Data Pipelines, and Algorithmic Strategies for Sales Uplift” (2025) International Journal of Advanced Scientific Computation, Modeling, and Simulation, 15(9), pp. 1–22. Available at: https://sciencespress.com/index.php/IJASCMS/article/view/2025-09-04 (Accessed: 28 January 2026).