Real-Time Hyper-Personalization in Large-Scale B2C Digital Platforms: System Design, Data Pipelines, and Algorithmic Strategies for Sales Uplift. International Journal of Advanced Scientific Computation, Modeling, and Simulation, [S. l.], v. 15, n. 9, p. 1–22, 2025. Disponível em: https://sciencespress.com/index.php/IJASCMS/article/view/2025-09-04. Acesso em: 28 jan. 2026.